Chris works in the financial nonprofit sector, helping to create a more just food system. He is frustrated by the levels of misinformation surrounding animal products with regards to health, the environment, and animal welfare and strives to set apart fact from fiction, creating a world where people debate facts, backed by science. 

He believes that the best way to create change is by providing consumers with the knowledge and tools to swap towards more sustainable and delicious plant-based milk alternatives.

His favourite plant-based milks are Califa Farms Unsweetened Oat Drink and Rude Health Soya Drink.

Alex has spent the past 10 years working with brands to design and deliver marketing strategies across multiple industries.

He uses his experience to translate customer and industry insight into solutions to help people find what they’re looking for. He is looking to apply this to the world of plant milk and help more people move away from traditional dairy milk to a plant-based alternative.

He enjoys a variety of plant milks and loves that the industry has so much to offer. His favourites would have to be unsweetened Alpro Hazelnut and Oatly Barista.